{"id":15765,"date":"2026-04-25T00:45:59","date_gmt":"2026-04-25T00:45:59","guid":{"rendered":"https:\/\/www.newsrecorder.ro\/app\/2026\/04\/25\/stresul-si-plictiseala-56-dintre-spanioli-cumpara-impulsiv\/"},"modified":"2026-04-25T00:45:59","modified_gmt":"2026-04-25T00:45:59","slug":"stresul-si-plictiseala-56-dintre-spanioli-cumpara-impulsiv","status":"publish","type":"post","link":"https:\/\/www.newsrecorder.ro\/app\/2026\/04\/25\/stresul-si-plictiseala-56-dintre-spanioli-cumpara-impulsiv\/","title":{"rendered":"Stresul \u0219i plictiseala: 56% dintre spanioli cump\u0103r\u0103 impulsiv!"},"content":{"rendered":"<p><strong>Un studiu recent realizat de Wallapop, citat de Rtve.es, arat\u0103 c\u0103 mai mult de jum\u0103tate dintre spanioli \u2013 56% \u2013 achizi\u021bioneaz\u0103 produse de care nu au nevoie sau pe care nu le folosesc.<\/strong><\/p>\n<p>Raportul scoate la iveal\u0103 un \u00eentreg \u201eecosistem care \u00eencurajeaz\u0103 achizi\u021biile <strong>impulsive<\/strong> \u0219i nechibzuite\u201d, comportamente generate de \u201eimpulsuri emo\u021bionale\u201d.<\/p>\n<p><strong>\u0218apte din zece spanioli<\/strong> recunosc c\u0103 au f\u0103cut cump\u0103r\u0103turi \u00een momente de <strong>stres<\/strong> sau <strong>frustrare<\/strong> ca form\u0103 de <strong>auto-recompensare<\/strong>. De asemenea, mai mult de jum\u0103tate dintre ace\u0219tia, <strong>53%<\/strong>, admit c\u0103 fac acest lucru pentru a combate <strong>plictiseala<\/strong>.<\/p>\n<p>Acest comportament este amplificat de mediul digital. Aproape <strong>to\u021bi tinerii cu v\u00e2rste cuprinse \u00eentre 18 \u0219i 24 de ani \u2013 95% \u2013<\/strong> folosesc <em>aplica\u021bii<\/em> de livrare, \u00een timp ce <strong>78%<\/strong> dintre responden\u021bi recunosc c\u0103 se bazeaz\u0103 pe aceste servicii.<\/p>\n<p>De asemenea, <strong>re\u021belele sociale<\/strong> joac\u0103 un rol semnificativ \u00een aceast\u0103 tendin\u021b\u0103. Conform datelor, <strong>44% dintre spanioli<\/strong> afirm\u0103 c\u0103 informa\u021biile primite prin intermediul acestor platforme le influen\u021beaz\u0103 deciziile de cump\u0103rare; acest procent se ridic\u0103 la <strong>75%<\/strong> \u00een r\u00e2ndul tinerilor de p\u00e2n\u0103 la 24 de ani.<\/p>\n<p>Volumul mare de informa\u021bii <strong>promo\u021bionale<\/strong> disponibile pe pia\u021b\u0103 are un impact considerabil: <strong>92% dintre consumatori<\/strong> recunosc influen\u021ba sa, iar <strong>52%<\/strong> admit c\u0103 <strong>tendin\u021bele<\/strong> le afecteaz\u0103 alegerile de cump\u0103rare.<\/p>\n<p>Aceste <strong>achizi\u021bii impulsive<\/strong> afecteaz\u0103 serios bugetele. \u00cen contextul unui <strong>climat economic<\/strong> dificil, marcat de cre\u0219terea costului vie\u021bii, <strong>55% dintre spanioli<\/strong> afirm\u0103 c\u0103 <strong>salariul<\/strong> lor nu le permite s\u0103 \u00ee\u0219i acopere cheltuielile sau s\u0103 economiseasc\u0103. Studiul relev\u0103 o contradic\u021bie: de\u0219i <strong>70%<\/strong> consider\u0103 \u201esustenabilitatea\u201d un aspect esen\u021bial \u00een achizi\u021biile lor, realitatea arat\u0103 c\u0103 multe dintre produsele cump\u0103rate r\u0103m\u00e2n neutilizate.<\/p>\n<p>Mai mult, aproape <strong>40%<\/strong> din cheltuielile medii sunt destinate <strong>produselor neesen\u021biale<\/strong>. Astfel, doar <strong>unul din patru articole<\/strong> achizi\u021bionate \u00een ultimul an este utilizat rar. \u00cen plus, <strong>doi din cinci spanioli<\/strong> recunosc c\u0103 cump\u0103r\u0103 mai mult dec\u00e2t au nevoie, iar <strong>76%<\/strong> cedeaz\u0103 tenta\u021biei achizi\u021biilor <strong>impulsive<\/strong> pentru articole pe care nu le vor folosi niciodat\u0103.<\/p>\n<p>C\u00e2nd <em>capriciile<\/em> ajung \u00een posesia lor, <strong>60% dintre cump\u0103r\u0103tori<\/strong> nu simt nicio senza\u021bie special\u0103; mai mult, <strong>16%<\/strong> afirm\u0103 c\u0103 resimt <strong>angoas\u0103<\/strong>, iar doar <strong>3%<\/strong> \u00ee\u0219i exprim\u0103 satisfac\u021bia.<\/p>\n<p>Frustrarea se face sim\u021bit\u0103 \u0219i atunci c\u00e2nd dorin\u021bele sunt inaccesibile. Aproape <strong>64% dintre spanioli<\/strong> experimenteaz\u0103 aceast\u0103 emo\u021bie c\u00e2nd descoper\u0103 produse la mod\u0103 pe care nu \u0219i le pot permite.<\/p>\n<p>Astfel, <strong>mai mult de jum\u0103tate<\/strong> dintre produsele achizi\u021bionate prin aceste platforme sunt excluse de la orice logic\u0103 de economie circular\u0103, av\u00e2nd drept destina\u021bie final\u0103 <strong>co\u0219ul de gunoi<\/strong> sau <strong>fundul dulapului<\/strong>.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Un studiu recent realizat de Wallapop, citat de Rtve.es, arat\u0103 c\u0103 mai mult de jum\u0103tate dintre spanioli \u2013 56% \u2013 achizi\u021bioneaz\u0103 produse de care nu au nevoie sau pe care nu le folosesc. Raportul scoate la iveal\u0103 un \u00eentreg \u201eecosistem care \u00eencurajeaz\u0103 achizi\u021biile impulsive \u0219i nechibzuite\u201d, comportamente generate de \u201eimpulsuri emo\u021bionale\u201d. \u0218apte din zece spanioli [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":15766,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[41],"tags":[8663,18162,10936,12785,18163,1955,175,2162],"class_list":["post-15765","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-externe","tag-achizitii-impulsive","tag-auto-recompensare","tag-comportamente-de-consum","tag-mediul-digital","tag-plictiseala","tag-retele-sociale","tag-stres","tag-tineri"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/15765","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=15765"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/15765\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/15766"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=15765"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=15765"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=15765"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}