{"id":16415,"date":"2026-04-28T14:41:13","date_gmt":"2026-04-28T14:41:13","guid":{"rendered":"https:\/\/www.newsrecorder.ro\/app\/2026\/04\/28\/australia-ameninta-gigantii-tech-cu-taxe-daca-ignora-agentiile-de-stiri\/"},"modified":"2026-04-28T14:41:13","modified_gmt":"2026-04-28T14:41:13","slug":"australia-ameninta-gigantii-tech-cu-taxe-daca-ignora-agentiile-de-stiri","status":"publish","type":"post","link":"https:\/\/www.newsrecorder.ro\/app\/2026\/04\/28\/australia-ameninta-gigantii-tech-cu-taxe-daca-ignora-agentiile-de-stiri\/","title":{"rendered":"Australia amenin\u021b\u0103 gigan\u021bii tech cu taxe dac\u0103 ignor\u0103 agen\u021biile de \u0219tiri!"},"content":{"rendered":"<p>Mar\u021bi, prim-ministrul australian Anthony Albanese a anun\u021bat ini\u021biative legislative menite s\u0103 impun\u0103 impozite gigan\u021bilor tehnologici, precum Meta, Google \u0219i TikTok. Aceste m\u0103suri vor fi aplicate doar dac\u0103 companiile nu vor \u00eencheia acorduri voluntare pentru a compensa publica\u021biile locale pentru con\u021binutul de \u0219tiri pe care \u00eel distribuie, conform <a href=\"https:\/\/www.france24.com\/en\/asia-pacific\/20260428-australia-targets-tech-giants-with-levy-unless-they-pay-for-local-news\" target=\"_blank\" rel=\"noopener\">France 24<\/a>.<\/p>\n<p>Un context \u00eengrijor\u0103tor pentru mass-media<\/p>\n<p>Aceste propuneri legislative vin \u00eentr-un moment critic, c\u00e2nd mass-media tradi\u021bional\u0103 se confrunt\u0103 cu provoc\u0103ri majore pe fondul schimb\u0103rilor de comportament ale consumatorilor, care aleg din ce \u00een ce mai mult s\u0103 ob\u021bin\u0103 informa\u021biile prin intermediul re\u021belelor sociale. O cercetare realizat\u0103 de Universitatea din Canberra arat\u0103 c\u0103 mai mult de jum\u0103tate dintre australiani utilizeaz\u0103 platformele sociale ca surs\u0103 principal\u0103 de \u0219tiri.<\/p>\n<p>Obiectivul Australienilor: o compensare echitabil\u0103<\/p>\n<p>Guvernul australian \u00ee\u0219i propune ca marile companii de tehnologie s\u0103 ofere compensa\u021bii editorilor locali pentru articolele care genereaz\u0103 trafic pe platformele lor. \u00cen cazul \u00een care aceste companii nu accept\u0103 s\u0103 colaboreze, vor fi supuse unei taxe obligatorii de 2,25% din veniturile ob\u021binute pe pia\u021ba australian\u0103.<\/p>\n<p>\u201eMarile platforme digitale nu pot evita responsabilit\u0103\u021bile stipulate \u00een codul de negociere a presei,\u201d a declarat Albanese pentru France 24, subliniind c\u0103 Meta, Google \u0219i TikTok sunt \u00een centrul acestei reglement\u0103ri.<\/p>\n<p>Scopul legisla\u021biei: protejarea informa\u021biei locale<\/p>\n<p>Proiectele de lege au fost concepute pentru a preveni gigan\u021bii tehnologici s\u0103 elimine pur \u0219i simplu \u0219tirile de pe platformele lor, o practic\u0103 deja observat\u0103 \u00een alte \u021b\u0103ri de c\u0103tre companii precum Meta \u0219i Google. Sus\u021bin\u0103torii acestor m\u0103suri argumenteaz\u0103 c\u0103 firmele de social media atrag utilizatori prin con\u021binutul informativ, dar \u00een acela\u0219i timp absorb resurse financiare din publicitatea online care ar putea sprijini redac\u021biile aflate \u00een dificultate.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Mar\u021bi, prim-ministrul australian Anthony Albanese a anun\u021bat ini\u021biative legislative menite s\u0103 impun\u0103 impozite gigan\u021bilor tehnologici, precum Meta, Google \u0219i TikTok. Aceste m\u0103suri vor fi aplicate doar dac\u0103 companiile nu vor \u00eencheia acorduri voluntare pentru a compensa publica\u021biile locale pentru con\u021binutul de \u0219tiri pe care \u00eel distribuie, conform France 24. Un context \u00eengrijor\u0103tor pentru mass-media Aceste [&hellip;]<\/p>\n","protected":false},"author":2,"featured_media":16416,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[41],"tags":[18718,7738,1935,5744,787,4640,1955,7480],"class_list":["post-16415","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-externe","tag-acorduri-voluntare","tag-anthony-albanese","tag-compensare","tag-giganti-tehnologici","tag-impozite","tag-mass-media","tag-retele-sociale","tag-stiri"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/16415","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=16415"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/16415\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/16416"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=16415"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=16415"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=16415"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}