\u00centr-un context economic provocator, oficialii rom\u00e2ni \u00eendeamn\u0103 cet\u0103\u021benii s\u0103-\u0219i sus\u021bin\u0103 antreprenorii locali \u0219i economia na\u021bional\u0103 aleg\u00e2nd s\u0103 \u00ee\u0219i petreac\u0103 vacan\u021bele \u00een \u021bar\u0103. Ministrul Turismului, Irineu Dar\u0103u, a subliniat importan\u021ba acestei alegeri, afirm\u00e2nd c\u0103 \u201etr\u0103im ani complica\u021bi din punct de vedere economic\u201d \u0219i c\u0103 exist\u0103 oportunit\u0103\u021bi de a sprijini economia prin turismul intern.<\/p>\n
\u201eCred c\u0103 putem face un bine antreprenorilor \u0219i economiei dac\u0103 alegem mai mult dec\u00e2t \u00een al\u021bi ani s\u0103 ne petrecem vacan\u021bele \u00een Rom\u00e2nia,\u201d a declarat ministrul, subliniind astfel necesitatea de a redirec\u021biona resursele financiare c\u0103tre destina\u021biile locale.<\/p>\n
Dar\u0103u a eviden\u021biat c\u0103 turismul rom\u00e2nesc are un poten\u021bial considerabil ce nu este valorificat pe deplin \u0219i a cerut o promovare mai bine organizat\u0103 \u0219i o abordare profesionist\u0103 \u00een acest domeniu. \u201eCred c\u0103 trebuie s\u0103 facem marketing turistic mai mult, mai profesionist \u0219i mai integrat. Rom\u00e2nia are un poten\u021bial mult mai mare dec\u00e2t \u00eel valorific\u0103 \u00een prezent,\u201d a ad\u0103ugat acesta.<\/p>\n
\u00cen ceea ce prive\u0219te bugetul alocat promov\u0103rii turistice, ministrul a men\u021bionat c\u0103 acesta a crescut \u00een ultimii ani, ajung\u00e2nd de la 2,4 milioane de euro la 4,5 milioane de euro, dar este \u00eenc\u0103 insuficient \u00een raport cu nevoile reale ale sectorului. \u201eEste un pas \u00eenainte, dar \u00eenc\u0103 suntem departe de ceea ce ar trebui s\u0103 \u00eensemne o promovare serioas\u0103 a Rom\u00e2niei. Nevoia real\u0103 este de zeci de milioane de euro,\u201d a explicat Dar\u0103u.<\/p>\n
\u00cen plus, autorit\u0103\u021bile lucreaz\u0103 la dezvoltarea unor metode alternative de promovare, care s\u0103 fie mai accesibile din punct de vedere financiar \u0219i cu un impact mai mare. \u201e\u00cencerc\u0103m s\u0103 folosim mijloace mai eficiente \u0219i mai pu\u021bin costisitoare, inclusiv social media, parteneriate cu evenimente sportive \u0219i colabor\u0103ri cu ambasadori precum Charlie Ottley,\u201d a declarat ministrul.<\/p>\n
Un alt aspect important abordat de Irineu Dar\u0103u a fost necesitatea de a \u00eenfiin\u021ba o Organiza\u021bie de Management al Destina\u021biei la nivel na\u021bional. El consider\u0103 c\u0103 o astfel de organiza\u021bie ar putea asigura o promovare profesionist\u0103 \u0219i coordonat\u0103 a Rom\u00e2niei. \u201eUn OMD na\u021bional ar permite un marketing profesionist pentru Rom\u00e2nia, bazat pe date \u0219i strategie, nu pe improviza\u021bii sau decizii punctuale,\u201d a spus acesta.<\/p>\n
De asemenea, ministrul a anun\u021bat c\u0103 se lucreaz\u0103 la actualizarea criteriilor de clasificare pentru unit\u0103\u021bile de cazare, av\u00e2nd \u00een vedere c\u0103 unele dintre acestea nu au fost modificate de mai multe decenii. \u201eAm pus \u00een transparen\u021b\u0103 ordinul privind criteriile de clasificare. Erau criterii din anii \u201990. Este un pas necesar pentru modernizarea turismului,\u201d a concluzionat Irineu Dar\u0103u.<\/p>\n","protected":false},"excerpt":{"rendered":"
\u00centr-un context economic provocator, oficialii rom\u00e2ni \u00eendeamn\u0103 cet\u0103\u021benii s\u0103-\u0219i sus\u021bin\u0103 antreprenorii locali \u0219i economia na\u021bional\u0103 aleg\u00e2nd s\u0103 \u00ee\u0219i petreac\u0103 vacan\u021bele \u00een \u021bar\u0103. Ministrul Turismului, Irineu Dar\u0103u, a subliniat importan\u021ba acestei alegeri, afirm\u00e2nd c\u0103 \u201etr\u0103im ani complica\u021bi din punct de vedere economic\u201d \u0219i c\u0103 exist\u0103 oportunit\u0103\u021bi de a sprijini economia prin turismul intern. \u201eCred c\u0103 putem […]<\/p>\n","protected":false},"author":2,"featured_media":16958,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[42],"tags":[19199,11840,19201,19202,19204,19203,386,19200],"class_list":["post-16957","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-politica","tag-antreprenori-locali","tag-economie-nationala","tag-marketing-turistic","tag-potential-turistic","tag-promovare-profesionala","tag-sprijin-economiei","tag-turism","tag-vacante-in-tara"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/16957","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=16957"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/16957\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/16958"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=16957"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=16957"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=16957"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}