{"id":17073,"date":"2026-05-01T20:12:25","date_gmt":"2026-05-01T20:12:25","guid":{"rendered":"https:\/\/www.newsrecorder.ro\/app\/2026\/05\/01\/taylor-swift-lupta-impotriva-deepfake-urilor-care-ameninta-vocea-ei\/"},"modified":"2026-05-01T20:12:25","modified_gmt":"2026-05-01T20:12:25","slug":"taylor-swift-lupta-impotriva-deepfake-urilor-care-ameninta-vocea-ei","status":"publish","type":"post","link":"https:\/\/www.newsrecorder.ro\/app\/2026\/05\/01\/taylor-swift-lupta-impotriva-deepfake-urilor-care-ameninta-vocea-ei\/","title":{"rendered":"Taylor Swift lupt\u0103 \u00eempotriva deepfake-urilor care amenin\u021b\u0103 vocea ei!"},"content":{"rendered":"<p>Recent, artista a ini\u021biat procesul de \u00eenregistrare a m\u0103rcii pentru dou\u0103 fragmente audio ce promoveaz\u0103 noul s\u0103u album, intitulat \u201eThe Life of a Showgirl\u201d. \u00cen plus, a solicitat protec\u021bie \u0219i pentru o imagine de scen\u0103 \u00een care apare purt\u00e2nd una dintre \u021binutele sale emblematice, \u00eenso\u021bit\u0103 de o chitar\u0103 roz. Aceast\u0103 ac\u021biune reprezint\u0103 o expansiune a strategiei sale legale, care, p\u00e2n\u0103 acum, s-a concentrat \u00een principal pe protejarea numelui s\u0103u, versurilor \u0219i produselor asociate brandului personal, conform informa\u021biilor furnizate de <a href=\"https:\/\/www.nbcnews.com\/pop-culture\/pop-culture-news\/taylor-swift-files-trademark-voice-likeness-protection-ai-deepfakes-rcna342367\" target=\"_blank\" rel=\"noopener\">NBC News<\/a>.<\/p>\n<p>Decizia artistei vine ca r\u0103spuns la proliferarea materialelor false create cu ajutorul inteligen\u021bei artificiale. Printre aceste materiale se num\u0103r\u0103 clipuri video \u00een care ea promova produse inexistente, dar \u0219i imagini manipulate ce au devenit virale pe internet. De asemenea, s-a constatat c\u0103 inclusiv Donald Trump a distribuit con\u021binut fals \u00een care artista p\u0103rea s\u0103-i sus\u021bin\u0103 candidatura. Speciali\u0219tii noteaz\u0103 c\u0103 \u00eenregistrarea vocii ca marc\u0103 este o abordare relativ nou\u0103. Spre deosebire de drepturile de autor, care protejeaz\u0103 \u00eenregistr\u0103rile existente, noile tehnologii de AI pot crea con\u021binut complet original, imit\u00e2nd vocea f\u0103r\u0103 a copia direct. Astfel, conceptul de \u201esound mark\u201d ar putea oferi arti\u0219tilor posibilitatea de a contesta nu doar copiile exacte, ci \u0219i imita\u021biile care sunt \u201esuficient de similare\u201d.<\/p>\n<p>Aceast\u0103 tendin\u021b\u0103 nu este unic\u0103, deoarece Matthew McConaughey a devenit recent primul actor de top care a depus cereri similare pentru a-\u0219i proteja imaginea \u0219i vocea. De asemenea, al\u021bi arti\u0219ti au \u00eenceput s\u0103 atrag\u0103 aten\u021bia asupra acestui fenomen: Scarlett Johansson a contestat utilizarea unei voci asem\u0103n\u0103toare cu a sa \u00eentr-un produs AI, \u00een timp ce Tom Hanks a semnalat <a href=\"https:\/\/www.mediafax.ro\/externe\/avertisment-deepfake-uri-lansate-de-escroci-au-explodat-pe-facebook-si-instagram-23619752\" target=\"_blank\" rel=\"noopener\">reclame false<\/a> generate cu imaginea sa. Bryan Cranston a criticat, de asemenea, replicarea neautorizat\u0103 a identit\u0103\u021bii digitale. Presiunea asupra companiilor tehnologice este \u00een cre\u0219tere, iar ini\u021biative precum \u201eThe Human Artistry Campaign\u201d solicit\u0103 reguli mai stricte privind utilizarea con\u021binutului creativ. \u00cen paralel, platforme ca YouTube dezvolt\u0103 instrumente de detectare a deepfake-urilor, oferind arti\u0219tilor un control mai mare asupra imaginii lor online.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Recent, artista a ini\u021biat procesul de \u00eenregistrare a m\u0103rcii pentru dou\u0103 fragmente audio ce promoveaz\u0103 noul s\u0103u album, intitulat \u201eThe Life of a Showgirl\u201d. \u00cen plus, a solicitat protec\u021bie \u0219i pentru o imagine de scen\u0103 \u00een care apare purt\u00e2nd una dintre \u021binutele sale emblematice, \u00eenso\u021bit\u0103 de o chitar\u0103 roz. Aceast\u0103 ac\u021biune reprezint\u0103 o expansiune a [&hellip;]<\/p>\n","protected":false},"author":7,"featured_media":17074,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[43],"tags":[4343,14011,18660,31,394,19291,3819,19292],"class_list":["post-17073","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-cultura","tag-album","tag-artista","tag-continut-fals","tag-jnews_demo_donald-trump","tag-inteligenta-artificiala","tag-marca","tag-protectie","tag-strategie-legala"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/17073","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/7"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=17073"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/17073\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/17074"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=17073"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=17073"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=17073"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}