{"id":3126,"date":"2026-02-15T11:44:15","date_gmt":"2026-02-15T11:44:15","guid":{"rendered":"https:\/\/www.newsrecorder.ro\/app\/2026\/02\/15\/uber-eats-se-intoarce-in-romania-si-se-extinde-in-europa-ce-tari-vor-beneficia\/"},"modified":"2026-02-15T11:44:15","modified_gmt":"2026-02-15T11:44:15","slug":"uber-eats-se-intoarce-in-romania-si-se-extinde-in-europa-ce-tari-vor-beneficia","status":"publish","type":"post","link":"https:\/\/www.newsrecorder.ro\/app\/2026\/02\/15\/uber-eats-se-intoarce-in-romania-si-se-extinde-in-europa-ce-tari-vor-beneficia\/","title":{"rendered":"Uber Eats se \u00eentoarce \u00een Rom\u00e2nia \u0219i se extinde \u00een Europa! Ce \u021b\u0103ri vor beneficia?"},"content":{"rendered":"

Recent, Financial Times<\/a> \u0219i Reuters au anun\u021bat o veste semnificativ\u0103 \u00een contextul competi\u021biei din pia\u021ba european\u0103 a livr\u0103rilor de m\u00e2ncare, o industrie evaluat\u0103 la miliarde de euro. Uber planific\u0103 extinderea serviciului s\u0103u de livr\u0103ri, Uber Eats, \u00een mai multe \u021b\u0103ri europene, inclusiv Rom\u00e2nia, Republica Ceh\u0103, Grecia, Austria, Danemarca, Finlanda \u0219i Norvegia.<\/p>\n

Compania american\u0103 estimeaz\u0103 c\u0103 aceast\u0103 expansiune va aduce venituri brute suplimentare de aproximativ un miliard de dolari \u00een urm\u0103torii trei ani, un obiectiv ambi\u021bios care subliniaz\u0103 angajamentul Uber fa\u021b\u0103 de pia\u021ba european\u0103.<\/p>\n

\u00centoarcerea Uber Eats \u00een Rom\u00e2nia este cu at\u00e2t mai surprinz\u0103toare, av\u00e2nd \u00een vedere c\u0103 serviciul s-a retras de pe pia\u021ba rom\u00e2neasc\u0103 \u00een vara anului 2020. La acea vreme, Uber a decis s\u0103 se concentreze pe pie\u021bele de top, unde livr\u0103rile generau o propor\u021bie semnificativ\u0103 din veniturile globale. Compania a raportat c\u0103 pie\u021bele din Rom\u00e2nia, Cehia, Egipt, Honduras, Arabia Saudit\u0103, Ucraina \u0219i Uruguay reprezentau doar 1% din veniturile Uber Eats, dar contribuiau cu aproximativ 4% la pierderile totale ale diviziei de livrare.<\/p>\n

Decizia de retragere a fost motivat\u0103 de necesitatea de a aloca resursele \u00eentr-un mod mai eficient \u00eentr-un mediu extrem de competitiv. \u00centre timp, pia\u021ba serviciilor de livrare de m\u00e2ncare din Rom\u00e2nia a evoluat semnificativ, av\u00e2nd acum juc\u0103tori de marc\u0103 precum Wolt, Bolt Food, Glovo \u0219i Bringo. Revenirea Uber Eats ar putea intensifica concuren\u021ba \u0219i ar putea aduce beneficii directe consumatorilor, inclusiv pre\u021buri mai competitive \u0219i servicii de calitate superioar\u0103.<\/p>\n

\u00cen acest context, Susan Anderson, \u0219efa global\u0103 a departamentului de livr\u0103ri al Uber, a subliniat c\u0103 este momentul \u201es\u0103 ridic\u0103m \u0219tacheta, s\u0103 schimb\u0103m lucrurile \u0219i s\u0103 oferim o valoare mai bun\u0103 \u00een \u00eentreaga categorie\u201d. Aceast\u0103 abordare proactiv\u0103 ar putea transforma peisajul livr\u0103rilor de m\u00e2ncare \u00een Rom\u00e2nia.<\/p>\n

Decizia de extindere a venit \u0219i \u00een urma achizi\u021biei recente de c\u0103tre Uber a diviziei de livr\u0103ri a companiei turce Getir de la ac\u021bionarul majoritar Mubadala, o mi\u0219care care consolideaz\u0103 pozi\u021bia Uber pe pia\u021ba din Turcia \u0219i sus\u021bine strategia de cre\u0219tere pe continentul european.<\/p>\n","protected":false},"excerpt":{"rendered":"

Recent, Financial Times \u0219i Reuters au anun\u021bat o veste semnificativ\u0103 \u00een contextul competi\u021biei din pia\u021ba european\u0103 a livr\u0103rilor de m\u00e2ncare, o industrie evaluat\u0103 la miliarde de euro. Uber planific\u0103 extinderea serviciului s\u0103u de livr\u0103ri, Uber Eats, \u00een mai multe \u021b\u0103ri europene, inclusiv Rom\u00e2nia, Republica Ceh\u0103, Grecia, Austria, Danemarca, Finlanda \u0219i Norvegia. Compania american\u0103 estimeaz\u0103 c\u0103 […]<\/p>\n","protected":false},"author":2,"featured_media":3127,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[41],"tags":[56,3679,1325,5189,5190,149,5188,2930],"class_list":["post-3126","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-externe","tag-competitie","tag-expansiune","tag-industrie","tag-livrari-de-mancare","tag-piata-europeana","tag-romania","tag-uber-eats","tag-venituri"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/3126","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=3126"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/3126\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/3127"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=3126"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=3126"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=3126"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}