{"id":4596,"date":"2026-02-22T20:32:43","date_gmt":"2026-02-22T20:32:43","guid":{"rendered":"https:\/\/www.newsrecorder.ro\/app\/2026\/02\/22\/jumbo-vs-action-ce-strategii-are-retailerul-pentru-a-ramane-pe-piata\/"},"modified":"2026-02-22T20:32:43","modified_gmt":"2026-02-22T20:32:43","slug":"jumbo-vs-action-ce-strategii-are-retailerul-pentru-a-ramane-pe-piata","status":"publish","type":"post","link":"https:\/\/www.newsrecorder.ro\/app\/2026\/02\/22\/jumbo-vs-action-ce-strategii-are-retailerul-pentru-a-ramane-pe-piata\/","title":{"rendered":"Jumbo vs. Action: Ce strategii are retailerul pentru a r\u0103m\u00e2ne pe pia\u021b\u0103?"},"content":{"rendered":"

\u201eVa deveni \u021b\u00e2n\u021barul elefant? S\u0103 devin\u0103 mai \u00eent\u00e2i \u0219i vedem\u201d, a afirmat el, \u00eentr-un stil caracteristic, r\u0103spunz\u00e2nd la \u00eentrebarea privind posibilele amenin\u021b\u0103ri pe care le-ar putea aduce extinderea rapid\u0103 a discounterului olandez Action, care a p\u0103truns deja pe pia\u021ba rom\u00e2neasc\u0103 \u0219i are planuri de expansiune \u00een Balcani, conform informa\u021biilor din presa elen\u0103<\/a>.<\/p>\n

Strategia de expansiune a Action \u00een Rom\u00e2nia, considerat\u0103 cea mai important\u0103 pia\u021b\u0103 pentru companie, a fost un factor decisiv \u00een retrogradarea ac\u021biunilor Jumbo de c\u0103tre anali\u0219ti, ceea ce a generat presiuni pe pia\u021ba de capital.<\/p>\n

\u201eNu are absolut niciun sens s\u0103 ne concentr\u0103m pe asta. Vorbim despre opt magazine (n.r. Action), mult mai mici dec\u00e2t cele ale Jumbo, \u00eentr-o pia\u021b\u0103 de 20 de milioane de oameni\u201d, a clarificat Vakakis, subliniind c\u0103 prefer\u0103 s\u0103 se bazeze pe cifre \u0219i rezultate concrete, nu pe opinii subiective.<\/p>\n

Planurile pentru Rom\u00e2nia<\/h2>\n

\u00cen timpul Adun\u0103rii Generale Extraordinare a Ac\u021bionarilor, Vakakis a detaliat strategia de extindere a Jumbo \u00een Rom\u00e2nia.<\/p>\n

El a afirmat c\u0103 obiectivul pe aceast\u0103 pia\u021b\u0103 r\u0103m\u00e2ne dublarea re\u021belei de magazine, f\u0103r\u0103 a specifica un termen exact pentru implementarea acestui plan.<\/p>\n

\u201eAm avut succes \u00een Rom\u00e2nia, suntem lideri \u00een pia\u021b\u0103\u201d, a subliniat el, eviden\u021biind poten\u021bialul vast \u0219i perspectivele promi\u021b\u0103toare ale \u021b\u0103rii.<\/strong><\/p>\n

\u00cen prezent, re\u021beaua Jumbo din Rom\u00e2nia cuprinde 22 de magazine, completate de platforme online, ceea ce \u00eent\u0103re\u0219te prezen\u021ba companiei pe pia\u021ba local\u0103.<\/p>\n

La nivel global, Action a deschis 221 de magazine \u00een primele nou\u0103 luni ale anului 2025<\/a>, extinz\u00e2ndu-se \u00een toate cele 14 pie\u021be \u00een care activeaz\u0103. \u00cen prima jum\u0103tate a anului, compania a raportat o cre\u0219tere a veniturilor cu 17,9%, ating\u00e2nd 7,3 miliarde de euro, majorare sus\u021binut\u0103 \u00een principal de deschiderea de noi loca\u021bii. Fondat\u0103 acum aproape 30 de ani \u00een Enkhuizen, Olanda, Action de\u021bine \u00een prezent 3.107 magazine \u00een 14 \u021b\u0103ri, iar \u00een 2023, v\u00e2nz\u0103rile nete ale companiei au crescut cu 27,8%, ajung\u00e2nd la 11,3 miliarde de euro.<\/p>\n","protected":false},"excerpt":{"rendered":"

\u201eVa deveni \u021b\u00e2n\u021barul elefant? S\u0103 devin\u0103 mai \u00eent\u00e2i \u0219i vedem\u201d, a afirmat el, \u00eentr-un stil caracteristic, r\u0103spunz\u00e2nd la \u00eentrebarea privind posibilele amenin\u021b\u0103ri pe care le-ar putea aduce extinderea rapid\u0103 a discounterului olandez Action, care a p\u0103truns deja pe pia\u021ba rom\u00e2neasc\u0103 \u0219i are planuri de expansiune \u00een Balcani, conform informa\u021biilor din presa elen\u0103. Strategia de expansiune […]<\/p>\n","protected":false},"author":2,"featured_media":4597,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"jnews-multi-image_gallery":[],"jnews_single_post":[],"jnews_primary_category":[],"jnews_override_counter":[],"footnotes":""},"categories":[41],"tags":[7091,7090,7089,3679,7093,7092,7094,7088],"class_list":["post-4596","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-externe","tag-action","tag-discounter","tag-elefant","tag-expansiune","tag-jumbo","tag-piata-romaneasca","tag-presiuni","tag-tantar"],"_links":{"self":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/4596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/comments?post=4596"}],"version-history":[{"count":0,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/posts\/4596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media\/4597"}],"wp:attachment":[{"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/media?parent=4596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/categories?post=4596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.newsrecorder.ro\/app\/wp-json\/wp\/v2\/tags?post=4596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}